5 Opt-in Incentives To Build Your Email List

For real estate marketers, a quality email list can be priceless. Your subscribers and users who have taken the time to sign up to your emailing list are likely your most engaged and often biggest followers. These people are also the most likely to turn to your services during the buying or selling process.

So how do you continue to grow a good email list full of the right target audience who will actively engage with you?

Here are several tips on how you can develop and grow you’re an engaged email subscriber list over time, that will help drive targeted and engaged traffic to your content and help extend the reach of your marketing.

First things first, before you can build a list of any sort you will need a great opt-in form. This is the place that you will capture your email registration information from your visitors.

Example of opt-in form for email list.

When creating your opt-in form to begin email list, you should always ask yourself a simple question: why should anyone be willing to give you their email address? What are you going to offer the visitor in return? And how is your email list going to give them value in exchange for that personal information?

Often the best answer to these questions is with an incentive. Here we will look at some ideas for things you can give away for free that will make your email list into a great opportunity for your readers.

Email list opt-in incentives

Free Reports

Free reports are usually short reads that are roughly 5-20 pages long. These will share info on a specific tip, expose or insight. Free reports should offer clear value to your readers, whether that means saving them money while renovating, helping them to prepare for a showing or teaching them about real estate regulations.


Ebooks tend to offer large introductory guides to a subject. They provide great value as a freebie. Often eBooks will be around 20-100 pages long. They usually include graphics and formatting that would normally cost money. They’re great incentives but do involve a little more preparation and creation time on your part.

Video Series

Host some videos on a server and provide access to that server in exchange for your users’ e-mails. Videos offer a phenomenal way to really engage with your audience. They also make your real estate business appear very professional and capable. It does help though if you know an editor and have the proper equipment.


An eCourse is a series of e-mails providing instruction and training on a certain subject. These are very effective because it means the e-mails become the incentive in themselves. Becoming a part of the email list is less of a potential burden, and the audience may even eagerly await your messages in their inboxes

Resource List

A comprehensive list of resources offers great value. This is also a very easy, cheap and quick way for you to create engaging content.

These are just some of the options for incentives and freebies. With incentives like these, your email list which surely grow!